Workshop on "Indian Marketing of Cookies" by Prof.Bruce D. Miller. :

Profile:

Prof. Bruce D. Miller,an American graduate from Campbell University and also from IIM-A(1979),who also was a successful entrepreneur in the US for about 25 years and later his interest in the globalization towards management field brought him to India in 2004. Over the years he has worked as a trainer and professor. Prof. Bruce D.Miller is currently Dean of International Affairs for Hindustan University, Chennai, prior to which he was the Head of the International Affairs for the Rajagiri Group Institutions at Kochi.

The Workshop:

We were so glad to listen and learn a lot of new vital information that he had shared with us. His ideas about his cookie industry showed us an insight about how the cookie industry has developed throughout the years and grew over the market sector over the years. He also shared his thoughts on Red Ocean, Blue Ocean, Reverse Engineering and various other marketing strategies related to management field. He also showed the various factors that he faced as a challenge in his business setting up and that we've to think outside the box and that what we learn in the classes are just 25%-30% applicable in practical work environment. He enlightened on how a person has to seize opportunities and hard-work to maintain stability and success throughout by keeping an overview on what happens around the world in business perspective. He shared with us his experiences that he had gained when he worked in Kochi as the Founder Vice Chairman of the Indian Society for Training and Development (ISTD), Kochi Chapter. He showed that marketing has to be done after considerations of people's tastes, preferences, based on their culture, and also emphasized on proper targeting of customer group. He made the seminar more interactive by providing with all of us some cookies that he had baked and asked about his product features and told about his plans and ideas of setting up a cookie industry.